Claire Tills

Dec 13, 20175 min read

Tailoring infosec communication: Five scenarios

Last post, I went over two methods for understanding or segmenting your audience. The first was based on the influence you have over your...

Claire Tills

Dec 1, 20174 min read

Audiences of infosec communication

I've mentioned a caveat in a few of my previous posts and talks that "it depends on your audience." Now I want to dive into that caveat a...

Claire Tills

Nov 13, 20175 min read

Other considerations for benefit-framing

There are a few more things you might want to consider when you're using benefit framing for infosec. These are slightly more advanced...

Claire Tills

Nov 6, 20176 min read

How to use benefit frames for infosec

Last time, I introduced the basics of gain-loss framing from health communication. I also discussed how this approach should be applied...

Claire Tills

Oct 26, 20174 min read

Positive and Proactive: Benefit frames for infosec persuasion

I've spoken before about the need for infosec communication and persuasion to move in a more positive and proactive direction. (This...

Claire Tills

Oct 23, 20172 min read

Framing: A primer

I realized that I've talked a lot about framing and never taken the time to actually discuss what I mean. Framing theory is used in a lot...

Claire Tills

Oct 4, 20175 min read

Humor and Rumor in Crisis Communication #TrevorForget

I don't want to hop on the meme-train here but the saga of Trevor gave me some ideas so here they are. Humor is rare in crisis...

Claire Tills

Sep 20, 20176 min read

Thinking about data after a breach: Fear, outrage, or apathy?

Just in 2017, we've seen a lot of different types of infosec incidents gain major attention. With that attention, we've seen a variety of...

Claire Tills

Sep 13, 20176 min read

Crisis Communication and Incident Response pt. 2

So, Equifax happened... this blog is not about that, even though it seems like it is. I wrote it before that news broke. Any resemblance...

Claire Tills

Sep 6, 20176 min read

Crisis Communication and Incident Response pt. 1

In previous posts, I examined the use of communication at the more granular level of technical attribution, now I'd like to zoom out a...