#persuasion

Claire Tills

Jan 30, 20184 min read

Shared Language: how to fake it if you don't have it

Speaking the same language as your audience is important. In most cases you're already speaking the literal, high-level language of your...

Claire Tills

Jan 16, 20184 min read

Audiences of infosec communication: Internal or external?

There are a lot of ways to think about audiences of information security messages. Your relationship to your audience influences how you...

Claire Tills

Dec 13, 20175 min read

Tailoring infosec communication: Five scenarios

Last post, I went over two methods for understanding or segmenting your audience. The first was based on the influence you have over your...

Claire Tills

Nov 13, 20175 min read

Other considerations for benefit-framing

There are a few more things you might want to consider when you're using benefit framing for infosec. These are slightly more advanced...

Claire Tills

Nov 6, 20176 min read

How to use benefit frames for infosec

Last time, I introduced the basics of gain-loss framing from health communication. I also discussed how this approach should be applied...

Claire Tills

Oct 26, 20174 min read

Positive and Proactive: Benefit frames for infosec persuasion

I've spoken before about the need for infosec communication and persuasion to move in a more positive and proactive direction. (This...

Claire Tills

Jul 26, 20173 min read

Fear appeals: what are they good for?

Fear can be a great motivator but it can also be paralyzing. Scholars have examined the use of fear appeals in advertising and public...

Claire Tills

Jul 12, 20175 min read

Advanced soft skills for InfoSec: Efficacy

UPDATE: I gave a talk on this at BSidesDC and Delaware 2017. Here are my slides for that talk. I've wanted to cover efficacy for a while....

Claire Tills

Jul 3, 20174 min read

Scared of flying but no breach response plan? Risk perception and information security

It’s commonly known that we (humans) are bad a evaluating risk. We're consumed by worry about risks that are unlikely to impact us and...