#narrative

Claire Tills

Jan 30, 20184 min read

Shared Language: how to fake it if you don't have it

Speaking the same language as your audience is important. In most cases you're already speaking the literal, high-level language of your...

Claire Tills

Nov 6, 20176 min read

How to use benefit frames for infosec

Last time, I introduced the basics of gain-loss framing from health communication. I also discussed how this approach should be applied...

Claire Tills

Oct 26, 20174 min read

Positive and Proactive: Benefit frames for infosec persuasion

I've spoken before about the need for infosec communication and persuasion to move in a more positive and proactive direction. (This...

Claire Tills

Oct 4, 20175 min read

Humor and Rumor in Crisis Communication #TrevorForget

I don't want to hop on the meme-train here but the saga of Trevor gave me some ideas so here they are. Humor is rare in crisis...

Claire Tills

Sep 13, 20176 min read

Crisis Communication and Incident Response pt. 2

So, Equifax happened... this blog is not about that, even though it seems like it is. I wrote it before that news broke. Any resemblance...

Claire Tills

Aug 29, 20175 min read

Merging attributions: Using communication and technical attribution to drive narrative

In a previous post, I presented a couple of cases in which communicative attribution (responsibility) and technical attribution...